Perioperative Centers of America (PCA) conducts surgical preparedness evaluations to ensure timely, accurate and thorough risk assessments for patients that are about to undergo surgery. They are launching a new platform that will give pre-surgical patients and their caregivers the ability to create personal, high-level surgical risk assessments through an easy-to-use online portal.

We designed an ownable pitch deck and sample landing page design to represent the human-centric platform by pulling organic shapes from their logo and sourcing friendly, diverse portrait photography that helps tell a story about strong, informed individuals. A carefully selected sans-serif font emphasizes the simplicity and uniqueness of the product.

Copywriter: Andy Arnold | CDs: Bennett Holloway Smith and Steven Dewitt