The dog tore up the carpet but still gets to sleep in your bed. You had to stick the thermometer up where?! Some might say pet owners are out of their minds, but when it comes to our little chonkers, it’s just what you do. Pawzpurr, a new startup led by a team of lawyers that serves as a “non-probate transfer of ownership” of pet(s) upon the death of their owner, engaged Slingshot to create an awareness campaign and a clear, concise way to explain their offering to pet-lovers.

Art Director: Sarah Scambray | Copywriter: Andy Arnold | CDs: Bennett Holloway Smith & Steven DeWitt