Longevity PT+Pilates Brand Identity
Dr. Stephanie Hahn PT DPT, a renowned physician and author specializing in women’s’ health, needed a visual identity for her new integrative clinic in Austin. Her methodologies were heavily inspired by the Blue Zones and the healing power of nature, and she felt the brand should reflect that.
Logo Concepts
The initial concepts were inspired by the organic shapes and lines created when practicing pilates, the holistic and interconnected nature of wellness, and the Blue Zones. They span a wide range - from luxurious serifs to playful sans-serifs.
Selected Concept
With a completely new customer-base and audience, the site needed to be clear and informational, yet usable and true to the new branding.
