Longevity PT+Pilates Brand Identity
Dr. Stephanie Hahn PT DPT, a renowned physician and author specializing in women’s’ health, needed a visual identity for her new integrative clinic in Austin, Texas. She wanted the brand to feel holistic, clean, and approachable. Her methodologies were heavily inspired by the Blue Zones and the healing power of nature, and felt the visuals should reflect that.
Logo Concepts
The initial concepts were all inspired by the organic shapes and lines created when practicing pilates, the holistic and interconnected nature of wellness, and the Blue Zones.
Selected Concept
After finalizing the logo, I began redesigning her website according to the new brand guide.